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Backlight, iPhone, iPad, Marketing, Logos and wow
Mar 3rd, 2010 by Pafford

I’ve been so busy! I recently was asked to design and lead marketing efforts for a USA-based startup iPhone and iPad software developer and it’s been quite an adventure. I love technology (and my iPhone!) and I’m learning a lot about software development while I develop the look and feel of the company’s branding. I’m even contributing my ideas for new apps and the way our clients’ apps should look and feel. It’s a lot of fun!

I’m really excited to try the iPad. I think it’s going to be a real game changer for the way we interact with the web, as well as our entertainment content. I can’t wait to see my designs on that sexy device!

The company’s name is Backlight Software. Here’s the logo I just designed for them:

logo for Backlight Software

Muffin on a wall
Nov 12th, 2009 by Pafford

Muffin has blueberries for brains so she doesn’t always make very good decisions when she’s having fun.

Muffin and Cupcake Sketches
Nov 6th, 2009 by Pafford

Working on designs for Muffin and Cupcake. They are super cute and make me happy.

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© 2009 Anthony Pafford, unless otherwise noted.