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Backlight, iPhone, iPad, Marketing, Logos and wow
Mar 3rd, 2010 by Pafford

I’ve been so busy! I recently was asked to design and lead marketing efforts for a USA-based startup iPhone and iPad software developer and it’s been quite an adventure. I love technology (and my iPhone!) and I’m learning a lot about software development while I develop the look and feel of the company’s branding. I’m even contributing my ideas for new apps and the way our clients’ apps should look and feel. It’s a lot of fun!

I’m really excited to try the iPad. I think it’s going to be a real game changer for the way we interact with the web, as well as our entertainment content. I can’t wait to see my designs on that sexy device!

The company’s name is Backlight Software. Here’s the logo I just designed for them:

logo for Backlight Software

Skateboards
Nov 5th, 2009 by Pafford

I did a ton of stuff for independent skateboard manufacturer popdeck (now part of Infectious)

Here’s some of my favorites.

CTA Skateboard Wheels

CTA Skateboard Wheels

Day of the Dead

Day of the Dead

Urban Jellyfish

Urban Jellyfish

Deadfish

Chums

Misc Characters
Nov 5th, 2009 by Pafford
Pafford characters

Pafford characters

Various character designs

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© 2009 Anthony Pafford, unless otherwise noted.