»
S
I
D
E
B
A
R
«
Backlight, iPhone, iPad, Marketing, Logos and wow
March 3rd, 2010 by Pafford

I’ve been so busy! I recently was asked to design and lead marketing efforts for a USA-based startup iPhone and iPad software developer and it’s been quite an adventure. I love technology (and my iPhone!) and I’m learning a lot about software development while I develop the look and feel of the company’s branding. I’m even contributing my ideas for new apps and the way our clients’ apps should look and feel. It’s a lot of fun!

I’m really excited to try the iPad. I think it’s going to be a real game changer for the way we interact with the web, as well as our entertainment content. I can’t wait to see my designs on that sexy device!

The company’s name is Backlight Software. Here’s the logo I just designed for them:

logo for Backlight Software


2 Responses  
  • Ray Dillon writes:
    March 3rd, 2010 at 12:45 AM

    That is a fine lookin’ logo, sir! Well done! The figure/ground play is figuretastic and groundtabulous! :o )

  • Chris writes:
    March 3rd, 2010 at 12:49 AM

    Holy crap, this page is actually a blog? J/K. Good luck with the new job!


Leave a Reply

»  Substance: WordPress   »  Style: Ahren Ahimsa
© 2009 Anthony Pafford, unless otherwise noted.