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Backlight, iPhone, iPad, Marketing, Logos and wow
Mar 3rd, 2010 by Pafford

I’ve been so busy! I recently was asked to design and lead marketing efforts for a USA-based startup iPhone and iPad software developer and it’s been quite an adventure. I love technology (and my iPhone!) and I’m learning a lot about software development while I develop the look and feel of the company’s branding. I’m even contributing my ideas for new apps and the way our clients’ apps should look and feel. It’s a lot of fun!

I’m really excited to try the iPad. I think it’s going to be a real game changer for the way we interact with the web, as well as our entertainment content. I can’t wait to see my designs on that sexy device!

The company’s name is Backlight Software. Here’s the logo I just designed for them:

logo for Backlight Software

pop*pop jellyfish!
Nov 5th, 2009 by Pafford
pop*pop jellyfish!

pop*pop jellyfish!

Logo and branding for pop*pop jellyfish! the character design studio started with Jennie.

A good example of how a simple die-cut can add to a design.

Textile design: grungy t-shirts
Nov 5th, 2009 by Pafford

Some designs I did for a textile design studio that works the big textile design show circuit.

Freedom

Freedom

Escape

Escape

Destiny

Destiny

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© 2009 Anthony Pafford, unless otherwise noted.